Davines Essential Haircare confirms its original values, renewing its commitment towards the environment with a new objective: contributing to the protection of our planet’s biodiversity. To this end, Davines has decided to work with the non-profit Slow Food Foundation for Biodiversity Onlus joining its Presidia project.
There are more than 400 Slow Food Presidia worldwide, which
technically and financially support more than 10,000 small producers so that
they can continue growing indigenous plants thus preventing the disappearance
of a genetic heritage that has an inestimable biological value.
The purpose is to support local agricultural economics and
prevent the extinction of the artisanal traditions.
Each family is the Essential Haircare line contains one
specific active ingredient from a Slow Food Presidium, which features the
story, the face and the name of the person who grew with care and passion.
Our stylists Sally preformed a smooth bouncy blow-dry on her
model Reva. This is what she had to say about her favorite Davines products:
“On Reva today I loved using the Love Curl Cream. I
blow-dried it into her hair for moisturizing, bouncy locks. I used the new
color illuminating Minu shampoo and mask to prep hair with moisture and shine.”